企业文化

一般来讲，公司的企业文化是由3个部分组成的：使命、愿景以及核心价值观。使命指的的企业存在的意义，愿景是企业内大家的共同远景。大家可以看看阿里巴巴集团的企业文化：我理解这里的102年是形象解释基业长青或百年老店的意思，是从每一天开始算而不是从1999年开始算的102年，不然现在就只有91年了.

Source: http://nteswjq.blog.163.com/blog/static/12699812010344484571/

Corporate culture

> By Duan Yongping · his NetEase blog (nteswjq.blog.163.com, now closed; read from web archives) · 2010-04-04 · [Original link](http://nteswjq.blog.163.com/blog/static/12699812010344484571/) ([archived](https://web.archive.org/web/20110719110040/http://nteswjq.blog.163.com/blog/static/12699812010344484571/))

> This post includes letters from others or quoted material; Duan Yongping's own words are marked separately.

Generally speaking, a company's corporate culture is made up of three parts: mission, vision and core values. The mission refers to the meaning of the company's existence; the vision is the shared long-term picture held by everyone in the company. Take a look at the Alibaba Group's corporate culture:

http://page.china.alibaba.com/shtml/about/ali_group3.shtml

[Translator's note: the text quoted here from the Alibaba Group website is not Duan Yongping's words and is not translated.]

I understand the 102 years here as a figurative way of expressing an evergreen enterprise or a century-old business: it's 102 years counted from each day, not from 1999, otherwise there would be only 91 years left now.

The ordinary state of mind is probably what we usually call pingchangxin [Translator's note: 平常心, "an ordinary heart", equanimity.]. The chengxin here means integrity.

Alibaba's corporate culture is the best-written corporate culture I have seen in a Chinese company so far.

With such a good corporate culture plus such a good business model already found, it would be hard for Alibaba not to succeed.

This is also the most important reason I'm willing to buy Yahoo!